Getting started
Social media page or your own online store?
Why Nepali sellers can use social media for discovery while using an owned storefront for products, checkout and operations.
The short answer
A social media page and an online store solve different problems. Social platforms are useful for discovery and conversation; your own store provides a stable catalog, structured checkout, order records and a destination controlled by your business.
What social media does well
Instagram, Facebook and short-form video can help a business demonstrate products, build familiarity and reach new buyers. Direct messages are also useful for questions that genuinely need a conversation.
Where message-based selling becomes difficult
As volume grows, the same questions repeat: price, color, stock, delivery charge and payment details. Orders can be lost inside conversations, and customers cannot always tell which information is current.
What an owned storefront adds
The strongest approach is often to keep social media as a discovery channel and direct purchase intent to the store. That gives customers a clearer buying path without abandoning the channels where they found you.
- One current product catalog
- Clear prices and availability
- A repeatable cart and checkout
- Consistent payment and delivery choices
- Structured order records
- A link that belongs to the business relationship
Frequently asked questions
Should I stop selling through social media?
Not necessarily. Social media can remain a valuable discovery and communication channel while the store becomes the reliable place for product and order information.
Can customers still contact the business?
Yes. A MeroByapaar store can present merchant-configured contact and WhatsApp options.
What link should I share in my profile?
Share the published store URL so customers arrive at current products, prices and checkout information.